/* ===== Variables — editorial rupturista, alto contraste ===== */
:root {
  --paper: #f2ede2;       /* papel cálido */
  --ink: #111010;         /* casi negro */
  --accent: #e5322b;      /* bermellón cargado */
  --accent-deep: #b8261f;
  --muted: #6b655c;
  --line: #d8d1c2;
  --max: 1240px;
  --font-display: "Anton", Impact, sans-serif;
  --font-serif: "Fraunces", Georgia, serif;
  --font-body: "Inter", system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
p { margin: 0 0 1.1em; }

.container { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 32px; }

/* ===== Botones ===== */
.btn {
  display: inline-block;
  background: var(--accent);
  color: var(--paper);
  font-weight: 600;
  font-size: .92rem;
  padding: 11px 22px;
  border-radius: 100px;
  transition: background .2s, transform .15s;
}
.btn:hover { background: var(--accent-deep); transform: translateY(-2px); }
.btn-lg { font-size: 1.05rem; padding: 16px 32px; }
.btn-invert { background: var(--ink); color: var(--paper); }
.btn-invert:hover { background: #000; }
.btn-text { font-weight: 600; border-bottom: 2px solid var(--ink); padding-bottom: 2px; }
.btn-text:hover { color: var(--accent); border-color: var(--accent); }
.btn-text-light { color: var(--paper); border-color: var(--paper); }
.btn-text-light:hover { color: var(--paper); opacity: .7; }

/* ===== Header ===== */
.site-header {
  position: sticky; top: 0; z-index: 60;
  background: var(--ink);
  color: var(--paper);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 68px; }
.brand { font-family: var(--font-display); font-size: 1.45rem; letter-spacing: .01em; text-transform: lowercase; }
.brand-dot { color: var(--accent); }
.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a { font-size: .9rem; font-weight: 500; color: rgba(242,237,226,.85); transition: color .2s; }
.nav-links a:hover { color: var(--paper); }
.nav-links .btn { color: var(--paper); }
.nav-toggle { display: none; flex-direction: column; gap: 5px; background: none; border: 0; cursor: pointer; padding: 8px; }
.nav-toggle span { width: 26px; height: 2px; background: var(--paper); border-radius: 2px; }

/* ===== Hero ===== */
.hero { background: var(--ink); color: var(--paper); position: relative; padding: 80px 0 96px; overflow: hidden; }
.hero-inner { position: relative; z-index: 2; max-width: 960px; }
.kicker { text-transform: uppercase; letter-spacing: .28em; font-size: .72rem; font-weight: 600; color: var(--accent); margin-bottom: 28px; }
.hero-title {
  font-family: var(--font-display);
  font-weight: 400;
  line-height: .92;
  letter-spacing: -.01em;
  text-transform: uppercase;
  font-size: clamp(3.4rem, 13vw, 10.5rem);
  margin: 0 0 28px;
}
.hero-title .soft { color: var(--accent); }
.hero-em {
  display: block;
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 400;
  text-transform: none;
  letter-spacing: 0;
  font-size: clamp(1.6rem, 5vw, 3.4rem);
  color: var(--paper);
  margin-top: .1em;
}
.hero-lead { font-size: clamp(1.05rem, 2vw, 1.3rem); max-width: 40ch; color: rgba(242,237,226,.82); }
.hero-lead strong { color: var(--paper); }
.hero-actions { display: flex; align-items: center; gap: 28px; margin-top: 36px; flex-wrap: wrap; }
.hero-curve {
  position: absolute; right: -60px; bottom: -60px; width: 460px; height: 460px;
  z-index: 1; opacity: .9;
}
.hero-curve path { fill: none; stroke: var(--accent); stroke-width: 2; }

/* ===== Marquee ===== */
.marquee { background: var(--accent); color: var(--ink); overflow: hidden; border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.marquee-track {
  display: inline-flex; align-items: center; gap: 28px;
  white-space: nowrap; padding: 14px 0;
  font-family: var(--font-display); text-transform: uppercase; font-size: 1.5rem; letter-spacing: .04em;
  animation: scroll 26s linear infinite;
}
.marquee-track .sep { color: var(--paper); }
@keyframes scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ===== Secciones ===== */
.section { padding: 100px 0; }
.section-line { border-top: 2px solid var(--ink); }
.num { font-family: var(--font-display); font-size: 1.4rem; color: var(--accent); display: block; margin-bottom: 18px; }
.num-light { color: var(--accent); }
.section-h {
  font-family: var(--font-display); font-weight: 400; text-transform: uppercase;
  line-height: .95; letter-spacing: -.005em;
  font-size: clamp(2.2rem, 6vw, 4.6rem);
  margin: 0 0 48px;
}

/* split (manifiesto / enfoque) */
.split { display: grid; grid-template-columns: 1fr 1.2fr; gap: 64px; align-items: start; }
.split-side h2 {
  font-family: var(--font-display); font-weight: 400; text-transform: uppercase;
  line-height: .92; font-size: clamp(2.4rem, 5.5vw, 4.4rem); margin: 0;
}
.split-side h2 em { color: var(--accent); font-style: normal; }
.split-main .big { font-family: var(--font-serif); font-size: clamp(1.4rem, 2.6vw, 2rem); line-height: 1.35; margin-bottom: 1em; }
.split-main .big strong { color: var(--accent); font-weight: 500; }
.split-main p { color: var(--muted); font-size: 1.06rem; max-width: 52ch; }

/* cards */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.card { border: 2px solid var(--ink); border-radius: 8px; padding: 32px 28px; background: var(--paper); transition: background .2s, color .2s; }
.card:hover { background: var(--ink); color: var(--paper); }
.card-k { font-family: var(--font-serif); font-style: italic; font-size: 1.5rem; color: var(--accent); }
.card h3 { font-size: 1.35rem; margin: 12px 0 10px; }
.card:hover h3 { color: var(--paper); }
.card p { color: var(--muted); margin: 0; }
.card:hover p { color: rgba(242,237,226,.8); }

/* dark section / topics */
.section-dark { background: var(--ink); color: var(--paper); }
.section-dark .section-h { color: var(--paper); }
.topics { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: rgba(242,237,226,.16); border: 1px solid rgba(242,237,226,.16); }
.topics li { background: var(--ink); padding: 34px 28px; transition: background .2s; }
.topics li:hover { background: var(--accent-deep); }
.t-num { font-family: var(--font-serif); font-style: italic; color: var(--accent); font-size: 1.3rem; }
.topics li:hover .t-num { color: var(--paper); }
.topics h3 { font-size: 1.3rem; margin: 10px 0 10px; }
.topics p { color: rgba(242,237,226,.72); margin: 0; font-size: .98rem; }

/* stats / datos */
.section-stats { border-top: 2px solid var(--ink); }
.stats-intro { max-width: 60ch; color: var(--muted); font-size: 1.05rem; margin: -24px 0 48px; }
.stats-intro strong { color: var(--ink); }
.stats-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--ink); border: 2px solid var(--ink); }
.stat { background: var(--paper); padding: 38px 34px; }
.stat-fig { display: block; font-family: var(--font-display); color: var(--accent); line-height: .9; font-size: clamp(3.4rem, 9vw, 6rem); margin-bottom: 14px; }
.stat-fig .u { font-size: .45em; vertical-align: super; }
.stat p { margin: 0; color: var(--muted); font-size: 1.04rem; max-width: 36ch; }
.stat p em { font-style: italic; color: var(--ink); }

/* quote band */
.quote-band { background: var(--accent); color: var(--ink); padding: 96px 0; }
.quote-band blockquote {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: clamp(1.6rem, 4.4vw, 3.2rem); line-height: 1.22;
  margin: 0; max-width: 18ch; max-width: 22ch;
}
.quote-band blockquote em { font-style: normal; border-bottom: 3px solid var(--ink); }
.quote-cite { margin-top: 28px; font-weight: 600; font-size: .95rem; }
.quote-cite span { font-style: italic; font-weight: 400; }

/* steps */
.steps { list-style: none; counter-reset: s; margin: 0 0 28px; padding: 0; }
.steps li { counter-increment: s; position: relative; padding: 0 0 22px 56px; font-size: 1.08rem; color: var(--muted); }
.steps li::before {
  content: counter(s, decimal-leading-zero);
  position: absolute; left: 0; top: -2px;
  font-family: var(--font-display); color: var(--accent); font-size: 1.4rem;
}
.steps li strong { color: var(--ink); }
.enfoque-note { font-size: .98rem; color: var(--muted); border-top: 2px solid var(--ink); padding-top: 22px; }
.enfoque-note a { color: var(--accent); font-weight: 600; }

/* ===== CTA ===== */
.cta { background: var(--accent); color: var(--paper); padding: 110px 0; }
.cta-title { font-family: var(--font-display); font-weight: 400; text-transform: uppercase; line-height: .9; font-size: clamp(2.8rem, 9vw, 7rem); margin: 0 0 24px; }
.cta-title em { font-family: var(--font-serif); font-style: italic; text-transform: none; }
.cta-lead { font-size: 1.2rem; max-width: 44ch; color: rgba(242,237,226,.9); }
.cta-actions { display: flex; align-items: center; gap: 28px; margin-top: 36px; flex-wrap: wrap; }

/* ===== Footer ===== */
.site-footer { background: var(--ink); color: var(--paper); padding: 56px 0 30px; }
.footer-grid { display: flex; justify-content: space-between; align-items: flex-start; gap: 28px; flex-wrap: wrap; }
.footer-grid .brand { font-size: 1.6rem; }
.footer-links { display: flex; gap: 24px; flex-wrap: wrap; }
.footer-links a { color: rgba(242,237,226,.8); font-size: .95rem; }
.footer-links a:hover { color: var(--accent); }
.muted { color: rgba(242,237,226,.55); font-size: .9rem; margin: 8px 0 0; }
.footer-copy { font-size: .85rem; color: rgba(242,237,226,.5); margin: 14px 0 0; }

/* ===== Responsive ===== */
@media (max-width: 920px) {
  .nav-links { display: none; }
  .nav-toggle { display: flex; }
  .nav-links.open {
    display: flex; flex-direction: column; align-items: flex-start;
    position: absolute; top: 68px; left: 0; right: 0;
    background: var(--ink); padding: 22px 32px; gap: 18px;
    border-bottom: 2px solid var(--accent);
  }
  .split { grid-template-columns: 1fr; gap: 32px; }
  .cards { grid-template-columns: 1fr; }
  .topics { grid-template-columns: 1fr; }
  .hero-curve { width: 300px; height: 300px; right: -80px; }
  .section { padding: 72px 0; }
}
@media (max-width: 520px) {
  .container { padding: 0 22px; }
  .hero-actions, .cta-actions { gap: 18px; }
}